Alcohol almost ruined her life. Now she’s the CEO of Absolut Jameson and Malibu: ‘I walked into the fire’

Alcohol almost ruined her life. Now she’s the CEO of Absolut Jameson and Malibu: ‘I walked into the fire’

Summary : This story is part of the Behind the Desk series, where CNBC Make It gets personal with successful business executives to find out everything from how they got to where they are to what makes them get out of bed in the morning to their daily routines. Ann Mukherjee thinks about a simple question every day: If you had a chance to change the world, what would you do? Mukherjee, 56, is the North American CEO and chairman of Pernod Ricard, the world’s second-largest seller of wine and spirits — meaning she’s in charge of famous top-shelf liquor brands like Absolut, Jameson and Malibu. Mukherjee’s first act as CEO in 2019, for example: launching an Absolut Vodka ad campaign about sexual consent.

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<