Elon Musk Twitter updates: layoffs advertiser exodus

Elon Musk Twitter updates: layoffs advertiser exodus

Elon Musk Twitter updates: layoffs advertiser exodus

Summary : Elon Musk Twitter updates: layoffs, advertiser exodus.

Whole Twitter teams have been eradicated in layoffs

They’re trying to destroy free speech in America.”

A coalition of groups and individuals known as “Stop Toxic Twitter,” which includes the Anti-Defamation League, Color Of Change and the NAACP, is calling on advertisers to pull out — but even before this, L’Oreal, Mondelez and Audi already temporarily pulled ad spend on Twitter.

Musk’s sentiments mirror the poll he tweeted out a few days ago, in which he suggests that advertisers are supporting “political ‘correctness’” in pulling out of the platform.

Curiously, Musk has yet to acknowledge the layoffs, let alone apologize to the thousands of workers who have been cut.

Shortly before Twitter notified employees via email that it would begin implementing layoffs, a class-action lawsuit was filed in San Francisco federal court Thursday, according to Bloomberg.

The Elon Musk era of San Francisco-based tech giant Twitter has been defined by chaos and instability. As of Friday, it feels like it has all finally come to a head.Half of Twitter ’s staff members were just cut (and some are now part of a class-action lawsuit against the company). Advertisers are pulling out left and right, and calls for more to pull out are growing. All the while, the Tesla and SpaceX CEO is tweeting about his disdain for small talk, chatting with conservative activists and griping about “ activist groups ” without acknowledging the waste that has been laid in the past week on Twitter .To cap off a surreal week, here’s a liveblog of everything that has gone on in the Chief Twit’s kingdom.

Whole Twitter teams have been eradicated in layoffs

It appears that entire teams on Twitter have been eradicated or otherwise cut down drastically amid these extraordinary layoffs .

Bloomberg reporter Kurt Wagner tweeted that Twitter ’s public relations team has been cut to a mere two people, a notable change in the days leading up to Election Day.Meanwhile, Alphonzo Terrell, Twitter ‘s global head of social and editorial, suggested in a tweet that his entire team has been gutted. The curation team, which is responsible for curating the Explore page and the “What’s happening” sidebar, seems to have also been cut. (It appears no Twitter Moments were posted Friday.)Elon Musk has pinned the problem of revenue decline from advertisers pulling out not on the total upending of the platform this week or the spike in hateful words but on “ activist groups .”“ Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,” Musk said in a tweet. “Extremely messed up! They’re trying to destroy free speech in America.”A coalition of groups and individuals known as “Stop Toxic Twitter ,” which includes the Anti-Defamation League, Color Of Change and the NAACP, is calling on advertisers to pull out — but even before this, L’Oreal, Mondelez and Audi already temporarily pulled ad spend on Twitter .Musk’s sentiments mirror the poll he tweeted out a few days ago, in which he suggests that advertisers are supporting “political ‘correctness’” in pulling out of the platform.

Curiously, Musk has yet to acknowledge the layoffs , let alone apologize to the thousands of workers who have been cut.

Shortly before Twitter notified employees via email that it would begin implementing layoffs , a class-action lawsuit was filed in San Francisco federal court Thursday, according to Bloomberg.The San Francisco social media company informed staff Thursday that job cuts would start Friday. Bloomberg reported late Thursday night that a lawsuit had been filed saying the company had violated the federal Worker Adjustment and Retraining Notification Act, which requires at least a 60-day notice of mass layoffs .In a companywide email, Twitter told its employees Thursday evening that it will slash its workforce starting Friday, according to multiple reports.”In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce,” said the email, which was obtained by the New York Times and Washington Post on Thursday evening . “We recognize that this will impact a number of individuals who have made valuable contributions to Twitter , but this action is unfortunately necessary to ensure the company’s success moving forward.”Although the email did not include the number of layoffs , the San Francisco-based social media giant is widely expected to cut its staff of 7,500 in half.