Puma CEO Gulden set to become new Adidas CEO – manager magazin
BERLIN, Nov 4 (Reuters) – Puma (PUMG.DE) Chief Executive Bjorn Gulden is leaving the German sportswear maker at the end of the year to take the helm at rival Adidas (ADSGn.DE), Germany’s manager magazin reported on Friday, citing company sources.
Puma announced on Friday that it had appointed chief commercial officer Arne Freundt as the new chief executive from Jan. 1 after Gulden decided to let his contract expire at the end of the year. It did not say what Gulden’s plans were.
Reporting by Alexander Huebner, Writing by Miranda Murray; editing by Matthias Williams
BERLIN, Nov 4 (Reuters) – Puma (PUMG.DE) Chief Executive Bjorn Gulden is leaving the German sportswear maker at the end of the year to take the helm at rival Adidas (ADSGn.DE), Germany’s manager magazin reported on Friday , citing company sources.Puma announced on Friday that it had appointed chief commercial officer Arne Freundt as the new chief executive from Jan. 1 after Gulden decided to let his contract expire at the end of the year. It did not say what Gulden ‘s plans were.
